{"id":184,"date":"2022-12-02T09:23:56","date_gmt":"2022-12-02T09:23:56","guid":{"rendered":"https:\/\/engoo.cn.com\/blog\/?p=184"},"modified":"2024-09-18T04:39:19","modified_gmt":"2024-09-18T04:39:19","slug":"blog-marketing_terms","status":"publish","type":"post","link":"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/","title":{"rendered":"\u3010\u4e3b\u9898\u5355\u8bcd\u3011\u54c1\u724c\u5fe0\u8bda\u5ea6\u3001\u81ea\u6709\u54c1\u724c\u82f1\u8bed\u600e\u4e48\u8bf4\uff1f\u5341\u4e2a\u54c1\u724c\u884c\u9500\u5fc5\u5907\u5355\u8bcd"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#brand_recognition_n_%E5%93%81%E7%89%8C%E8%AE%A4%E8%AF%86\" >brand recognition (n.) \u54c1\u724c\u8ba4\u8bc6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#brand_awareness_n_%E5%93%81%E7%89%8C%E6%84%8F%E8%AF%86\" >brand awareness (n.) \u54c1\u724c\u610f\u8bc6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#own-brand_adj_%E8%87%AA%E6%9C%89%E5%93%81%E7%89%8C\" >own-brand (adj.) \u81ea\u6709\u54c1\u724c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#stick_with_v_%E5%9D%9A%E6%8C%81%E3%80%81%E6%8C%81%E7%BB%AD%E4%BD%BF%E7%94%A8\" >stick with (v.) \u575a\u6301\u3001\u6301\u7eed\u4f7f\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#loyalty_n_%E5%BF%A0%E8%AF%9A\" >loyalty (n.) \u5fe0\u8bda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#fidelity_n_%E5%BF%A0%E8%AF%9A%EF%BC%8C%E5%BF%A0%E5%AE%9E%EF%BC%8C%E5%BF%A0%E8%B4%9E\" >fidelity (n.) \u5fe0\u8bda\uff0c\u5fe0\u5b9e\uff0c\u5fe0\u8d1e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#advocate_n_%E6%8B%A5%E6%8A%A4%E4%BA%BA%EF%BC%9B%E6%94%AF%E6%8C%81%E8%80%85\" >advocate (n.) \u62e5\u62a4\u4eba\uff1b\u652f\u6301\u8005<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#ICP_Ideal_Customer_Profile_%E7%90%86%E6%83%B3%E5%AE%A2%E6%88%B7%E7%89%B9%E5%BE%81\" >ICP (Ideal Customer Profile) \u7406\u60f3\u5ba2\u6237\u7279\u5f81<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#TA_Target_Audience_%E7%9B%AE%E6%A0%87%E5%AE%A2%E7%BE%A4\" >TA (Target Audience) \u76ee\u6807\u5ba2\u7fa4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#Buyer_Persona_%E5%AF%B9%E4%B9%B0%E5%AE%B6%E8%A7%92%E8%89%B2\" >Buyer Persona \u5bf9\u4e70\u5bb6\u89d2\u8272<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u6821\u5bf9\/ Westia Sun<\/p>\n\n\n\n<p>\u539f\u672c\u4fe1\u624b\u637b\u6765\u7684\u90a3\u4e9b\u884c\u9500\u672f\u8bed\uff0c\u4e00\u5207\u6362\u6210\u82f1\u8bed\u5c31\u53d8\u6210\u54d1\u5df4\u4e86\u5417\uff1f<\/p>\n\n\n\n<p>\u5c0f\u7f16\u4eca\u5929\u8981\u5206\u4eab\u54c1\u724c\u884c\u9500\u7684\u4e09\u5927\u6982\u5ff5\uff0c\u548c\u5341\u4e2a\u5fc5\u5907\u82f1\u8bed\u5355\u8bcd\uff0c<\/p>\n\n\n\n<p>\u8ba9\u4f60\u5728\u62a5\u544a\u7684\u65f6\u5019\u4e5f\u80fd\u968f\u65f6\u5c55\u73b0\u4e13\u4e1a\u80fd\u529b\u5594\uff01<\/p>\n\n\n\n<p>-<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e00\u3001\u54c1\u724c\u8ba4\u77e5\u5ea6<\/h1>\n\n\n\n<p>\u662f\u7684\uff0c\u8bb2\u5230\u54c1\u724c\u884c\u9500\uff0c\u7b2c\u4e00\u6b65\u5c31\u662f\u8981\u5148\u8ba9\u6d88\u8d39\u8005\u8ba4\u8bc6\u5230\u6709\u4f60\u8fd9\u4e2a\u54c1\u724c\uff0c\u8fdb\u800c\u8bb0\u4f4f\u4f60\u3002<\/p>\n\n\n\n<p>\u8fd9\u65f6\u5019\uff0c\u5f53\u4f60\u4e00\u542c\u5230 \"\u8ba4\u8bc6\" \uff0c\u5c31\u4f1a\u5148\u60f3\u5230 recognize\uff0c<\/p>\n\n\n\n<p>\u4f46\u662f\u5f53\u4f60\u4e0a\u7f51\u67e5\u7ffb\u8bd1\u65f6\uff0c\u5c31\u4f1a\u53d1\u73b0\u7b2c\u4e00\u4e2a\u8df3\u51fa\u6765\u7684\u7ed3\u679c\uff0c<\/p>\n\n\n\n<p>\u4e0d\u662f brand recognition\uff0c\u800c\u662f brand awareness\uff0c\u4e24\u8005\u5230\u5e95\u5dee\u5728\u54ea\u91cc\u5462\uff1f<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"brand_recognition_n_%E5%93%81%E7%89%8C%E8%AE%A4%E8%AF%86\"><\/span>brand recognition (n.) \u54c1\u724c\u8ba4\u8bc6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5f53\u6211\u4eec\u8bf4\uff0c\u6211\u4eec \"\u8ba4\u5f97\" \u4e00\u4e2a\u4eba\uff0c\u4f46\u4e0d\u4e00\u5b9a\u771f\u7684\u8ba4\u8bc6\u3001\u6709\u8fc7\u4ea4\u6d41\u65f6\uff0c<\/p>\n\n\n\n<p>\u4f1a\u4f7f\u7528 recognize \u8fd9\u4e2a\u52a8\u8bcd\u3002\u56e0\u6b64\uff0cbrand recognition \u4e5f\u662f\u76f8\u540c\u7684\u6982\u5ff5\uff0c<\/p>\n\n\n\n<p>\u4ece\u4efb\u4f55\u89c6\u89c9\u4e0a\u7684\u5143\u7d20\uff0c\u8ba4\u5f97\u8fd9\u4e2a\u54c1\u724c\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u770b\u5230\u54c1\u724c\u7684 Logo\u3001\u4ee3\u8868\u8272\u3001\u7279\u6b8a\u8bbe\u8ba1\u7b49\uff0c<\/p>\n\n\n\n<p>\u4e00\u773c\u5c31\u80fd\u770b\u51fa\u8fd9\u662f\u4ec0\u4e48\u54c1\u724c\uff0c\u8fd9\u5c31\u662f brand recognition \u3002<\/p>\n\n\n\n<p>\u3010\u642d\u914d\u52a8\u8bcd\u3011build\u3001create\u3001develop\u3001increase\u3001boost<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"brand_awareness_n_%E5%93%81%E7%89%8C%E6%84%8F%E8%AF%86\"><\/span>brand awareness (n.) \u54c1\u724c\u610f\u8bc6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u76f8\u5bf9\u4e8e recognition\uff0caware \u5e26\u6709\u66f4\u591a\u7684\u8ba4\u77e5\u548c\u610f\u8bc6\u7684\u610f\u6db5\u3002<\/p>\n\n\n\n<p>\u4e0d\u4ec5\u4ec5\u662f\u8ba4\u5f97\uff0c\u8fd8\u8981 \"\u8ba4\u8bc6\" \uff0c\u77e5\u9053\u4ed6\u662f\u4ec0\u4e48\u6837\u7684\u4e2a\u6027\u3001<\/p>\n\n\n\n<p>\u6709\u4ec0\u4e48\u6837\u7684\u559c\u597d\u3001\u4ef7\u503c\u89c2\u7b49\u3002\u56e0\u6b64\uff0cbrand awareness \u662f\u6307\uff0c<\/p>\n\n\n\n<p>\u5f53\u542c\u5230\u8fd9\u4e2a\u54c1\u724c\uff0c\u4fbf\u80fd\u52fe\u52d2\u51fa\u4e00\u4e2a\u753b\u9762\uff0c\u54c1\u724c\u7684\u6587\u5316\u3001\u98ce\u683c\u3001\u7406\u5ff5\u3001\u4ef7\u503c\u7b49\u3002<\/p>\n\n\n\n<p>\u3010\u642d\u914d\u52a8\u8bcd\u3011build\u3001create\u3001develop\u3001increase\u3001boost<\/p>\n\n\n\n<p>-<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"own-brand_adj_%E8%87%AA%E6%9C%89%E5%93%81%E7%89%8C\"><\/span>own-brand (adj.) \u81ea\u6709\u54c1\u724c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u73b0\u5728\u8bb8\u591a\u96f6\u552e\u4e1a\uff0c\u5e76\u4e0d\u518d\u53ea\u662f\u4e70\u8fdb\u5176\u4ed6\u54c1\u724c\u8d29\u552e\uff0c<\/p>\n\n\n\n<p>\u66f4\u7ecf\u5e38\u63a8\u51fa\u81ea\u5bb6\u7684\u54c1\u724c\uff0c\u4f8b\u5982 7-11\u3001\u7f57\u68ee\u4fbf\u5229\u5e97\uff0c<\/p>\n\n\n\n<p>\u90fd\u63a8\u51fa\u81ea\u5df1\u4e13\u5c5e\u7684\u98df\u54c1\u54c1\u724c\u3002<\/p>\n\n\n\n<p>\u3010\u642d\u914d\u52a8\u8bcd\u3011design\u3001launch\u3001release\u3001promote<\/p>\n\n\n\n<p>-<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e8c\u3001\u54c1\u724c\u5fe0\u8bda\u5ea6<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"stick_with_v_%E5%9D%9A%E6%8C%81%E3%80%81%E6%8C%81%E7%BB%AD%E4%BD%BF%E7%94%A8\"><\/span>stick with (v.) \u575a\u6301\u3001\u6301\u7eed\u4f7f\u7528<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>stick with \u5f62\u5bb9\u50cf\u662f \"\u9ecf\u5728\" \u67d0\u4e2a\u4e1c\u897f\u4e0a\uff0c\u575a\u6301\u4e14\u6301\u7eed\u4f7f\u7528\u67d0\u4e2a\u4e1c\u897f\u3002<\/p>\n\n\n\n<p>\u3010\u4f8b\u53e5\u3011<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>People usually feel compelled to stick with brands.<\/p><p>\u4eba\u4eec\u5f88\u5e38\u4f1a\u4e0d\u81ea\u4e3b\u5730\u575a\u6301\u4f7f\u7528\u6709\u54c1\u724c\u7684\u5546\u54c1\u3002<\/p><\/blockquote>\n\n\n\n<p>-<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"loyalty_n_%E5%BF%A0%E8%AF%9A\"><\/span>loyalty (n.) \u5fe0\u8bda<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>loyalty \u4f5c\u4e3a\u540d\u8bcd\uff0c\u8868\u793a\u5fe0\u8bda\uff0c\u800c loyal \u4e3a\u5176\u5f62\u5bb9\u8bcd\u3002<\/p>\n\n\n\n<p>\u3010\u8865\u5145\u3011<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>brand loyalty \u54c1\u724c\u5fe0\u8bda\u5ea6<\/li><li>be loyal to... \u5bf9...\u5fe0\u8bda<\/li><\/ul>\n\n\n\n<p>\u3010\u4f8b\u53e5\u3011<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Many of my friends are really loyal to Apple. They love using iPhones and MacBooks etc.<\/p><p>\u6211\u6709\u5f88\u591a\u670b\u53cb\u5bf9\u82f9\u679c\u975e\u5e38\u5fe0\u5b9e\uff0c\u4ed6\u4eec\u7231\u7528 iPhone\u3001Macbook \u7b49\u3002<\/p><\/blockquote>\n\n\n\n<p>-<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"fidelity_n_%E5%BF%A0%E8%AF%9A%EF%BC%8C%E5%BF%A0%E5%AE%9E%EF%BC%8C%E5%BF%A0%E8%B4%9E\"><\/span>fidelity (n.) \u5fe0\u8bda\uff0c\u5fe0\u5b9e\uff0c\u5fe0\u8d1e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>fidelity \u7ecf\u5e38\u7528\u5728\u5f62\u5bb9\u4f34\u4fa3\u4e4b\u95f4\u7684\u5fe0\u8bda\u548c\u5fe0\u8d1e\uff0c\u5176\u53cd\u4e49\u8bcd\u4e3a infidelity\uff0c<\/p>\n\n\n\n<p>\u8868\u793a\u5728\u7231\u60c5\u4e2d\u7684\u4e0d\u5fe0\u8d1e\uff0c\u53ef\u80fd\u662f\u6709\u51fa\u8f68\u6216\u5916\u9047\u884c\u4e3a\u3002<\/p>\n\n\n\n<p>\u800c\u5728\u5546\u4e1a\u4e2d\uff0c\u4e5f\u53ef\u4ee5\u5c06\u4f34\u4fa3\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u7c7b\u6bd4\u54c1\u724c\u548c\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c<\/p>\n\n\n\n<p>\u56e0\u6b64\u8868\u793a\u5bf9\u54c1\u724c\u7684\u5fe0\u8bda\uff0c\u4e49\u8fd1\u4e8e loyalty \u3002<\/p>\n\n\n\n<p>\u3010\u4f8b\u53e5\u3011<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>What influences the consumer's choice might be based on fidelity.<\/p><p>\u5fe0\u8bda\u5ea6\u53ef\u80fd\u662f\u5f71\u54cd\u6d88\u8d39\u8005\u51b3\u5b9a\u7684\u56e0\u7d20\u3002<\/p><\/blockquote>\n\n\n\n<p>-<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"advocate_n_%E6%8B%A5%E6%8A%A4%E4%BA%BA%EF%BC%9B%E6%94%AF%E6%8C%81%E8%80%85\"><\/span>advocate (n.) \u62e5\u62a4\u4eba\uff1b\u652f\u6301\u8005<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u53ea\u6709\u5bf9\u4e8e\u67d0\u4e2a\u54c1\u724c\u6709\u8db3\u591f\u9ad8\u7684\u5fe0\u8bda\u5ea6\uff0c\u5c31\u5f88\u53ef\u80fd\u4f1a\u662f\u54c1\u724c\u7684\u62e5\u62a4\u8005\u3002<\/p>\n\n\n\n<p>advocate \u4f5c\u4e3a\u52a8\u8bcd\uff0c\u8868\u793a\u4e3b\u5f20\u3001\u62e5\u62a4\u3001\u652f\u6301\u3001\u63d0\u5021\uff1b<\/p>\n\n\n\n<p>\u800c\u4f5c\u4e3a\u540d\u8bcd\uff0c\u4fbf\u8868\u793a\u4e3b\u5f20\u4eba\u3001\u62e5\u62a4\u4eba\u3001\u652f\u6301\u8005\u3001\u63d0\u5021\u8005\u3002<\/p>\n\n\n\n<p>\u3010\u4f8b\u53e5\u3011<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>He's a strong advocate of Starbucks.<\/p><p>\u4ed6\u662f\u661f\u5df4\u514b\u7684\u79ef\u6781\u62e5\u62a4\u8005\u3002<\/p><\/blockquote>\n\n\n\n<p>-<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e09\u3001\u76ee\u6807\u65cf\u7fa4<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ICP_Ideal_Customer_Profile_%E7%90%86%E6%83%B3%E5%AE%A2%E6%88%B7%E7%89%B9%E5%BE%81\"><\/span>ICP (Ideal Customer Profile) \u7406\u60f3\u5ba2\u6237\u7279\u5f81<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ICP\uff08\u7406\u60f3\u5ba2\u6237\u7279\u5f81\uff09\u3001TA\uff08\u76ee\u6807\u5ba2\u7fa4\uff09\u548c Persona\uff08\u89d2\u8272\uff09\u6709\u65f6\u754c\u7ebf\u5e76\u4e0d\u5206\u660e\uff0c<\/p>\n\n\n\n<p>\u4f46\u82e5\u7ec6\u5206\uff0cICP \u4e3b\u8981\u9488\u5bf9 B2B \u7684\u516c\u53f8\u4f7f\u7528\u3002<\/p>\n\n\n\n<p>\u900f\u8fc7\u6570\u636e\uff0c\u6f14\u7b97\u51fa\u6700\u80fd\u591f\u7ef4\u6301\u516c\u53f8\u8fd0\u8425\u7684\u987e\u5ba2\u7279\u5f81\uff0c\u901a\u5e38\u662f\u6307\u516c\u53f8\uff0c<\/p>\n\n\n\n<p>\u56e0\u6b64\u5305\u542b\u5176\u8425\u4e1a\u989d\u3001\u89c4\u6a21\u3001\u636e\u70b9\u3001\u4ea7\u4e1a\u522b\u7b49\u3002<\/p>\n\n\n\n<p>\u3010\u4f8b\u53e5\u3011<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>They use data analytics to determine who their ICP is.<\/p><p>\u4ed6\u4eec\u8fd0\u7528\u6570\u636e\u5206\u6790\uff0c\u51b3\u5b9a\u4ed6\u4eec\u7684\u7406\u60f3\u5ba2\u6237\u7279\u5f81\u3002<\/p><\/blockquote>\n\n\n\n<p>-<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TA_Target_Audience_%E7%9B%AE%E6%A0%87%E5%AE%A2%E7%BE%A4\"><\/span>TA (Target Audience) \u76ee\u6807\u5ba2\u7fa4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4e0e ICP \u7c7b\u4f3c\uff0c\u4e5f\u662f\u900f\u8fc7\u6570\u636e\u7b49\u5206\u6790\u65b9\u6cd5\uff0c<\/p>\n\n\n\n<p>\u4ece\u76f8\u5bf9\u7eb5\u89c2\u7684\u89d2\u5ea6\uff0c\u53bb\u9501\u5b9a\u4e00\u4e2a\u7279\u5b9a\u7684\u5e02\u573a\u6216\u65cf\u7fa4\u3002<\/p>\n\n\n\n<p>\u4f46\u4e0e ICP \u4e0d\u540c\u7684\u662f\uff0cTA \u4e3b\u8981\u7528\u5728 B2C \u7684\u4f01\u4e1a\u4e2d\uff0c<\/p>\n\n\n\n<p>\u56e0\u6b64\u8f83\u7740\u91cd\u5728\u5206\u6790\u6d88\u8d39\u8005\u7279\u5f81\uff0c\u5305\u542b\u7ecf\u6d4e\u80fd\u529b\u3001\u8eab\u4efd\u7279\u8d28\u7b49\u3002<\/p>\n\n\n\n<p>\u3010\u4f8b\u53e5\u3011<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The reason why their marketing is so successful is because they have a really clear idea of their TA.<\/p><p>\u4ed6\u4eec\u7684\u884c\u9500\u4e4b\u6240\u4ee5\u5982\u6b64\u6210\u529f\u7684\u539f\u56e0\u662f\u56e0\u4e3a\u4ed6\u4eec\u6709\u6e05\u695a\u7684\u76ee\u6807\u5ba2\u7fa4\u3002<\/p><\/blockquote>\n\n\n\n<p>-<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buyer_Persona_%E5%AF%B9%E4%B9%B0%E5%AE%B6%E8%A7%92%E8%89%B2\"><\/span>Buyer Persona \u5bf9\u4e70\u5bb6\u89d2\u8272<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u76f8\u8f83\u4e8e\u524d\u4e24\u8005\uff0c(Buyer) Persona \u662f\u5728 ICP \u6216 TA \u4e4b\u4e0b\uff0c<\/p>\n\n\n\n<p>\u518d\u66f4\u7ec6\u90e8\u523b\u753b\u6d88\u8d39\u8005\u8f6e\u5ed3\u7684\u65b9\u5f0f\uff0c<\/p>\n\n\n\n<p>\u5185\u5bb9\u53ef\u80fd\u5305\u542b\u4ed6\u7684\u89d2\u8272\u3001\u804c\u79f0\u3001\u5e74\u9f84\u3001\u6536\u5165\u3001\u75db\u70b9\u3001\u9047\u5230\u7684\u56f0\u96be\u7b49\uff0c<\/p>\n\n\n\n<p>\u4efb\u4f55\u6709\u7528\u7684\u7ec6\u8282\uff0c\u90fd\u4f1a\u88ab\u8bb0\u5f55\u4e0b\u6765\uff0c\u56e0\u6b64\u76f8\u5bf9\u8f83\u5fae\u89c2\u3002&nbsp;<\/p>\n\n\n\n<p>\u3010\u4f8b\u53e5\u3011<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The goal of this meeting is to portray the buyer persona for this new product.<\/p><p>\u8fd9\u6b21\u5f00\u4f1a\u7684\u76ee\u6807\u662f\u8981\u52fe\u52d2\u51fa\u65b0\u4ea7\u54c1\u7684\u5bf9\u4e70\u5bb6\u89d2\u8272\u3002<\/p><\/blockquote>\n\n\n\n<p>-<\/p>\n\n\n\n<p>\u8fd9\u6837\u5927\u5bb6\u90fd\u8bb0\u5f97\u4e86\u5417\uff1f<\/p>\n\n\n\n<p>\u4e3a\u4e86\u4e0b\u6b21\u7684\u5f00\u4f1a\u62a5\u544a\uff0c\u8d76\u5feb\u6765\u8ddf Engoo \u7684\u8001\u5e08\u4eec\u7ec3\u4e60\u4e00\u4e0b\u5427\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6821\u5bf9\/ Westia Sun \u539f\u672c\u4fe1\u624b\u637b\u6765\u7684\u90a3\u4e9b\u884c\u9500\u672f\u8bed\uff0c\u4e00\u5207\u6362\u6210\u82f1\u8bed...<\/p>\n","protected":false},"author":453,"featured_media":185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"unified_meta_tagline_field":"","footnotes":""},"categories":[10,72,76,63,129,9],"tags":[187,131,13,74,186,77,65,130,185,12],"class_list":["post-184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10","category-72","category-76","category-63","category-129","category-9","tag-marketing","tag-presentation","tag-13","tag-74","tag-186","tag-77","tag-65","tag-130","tag-185","tag-12"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u3010\u4e3b\u9898\u5355\u8bcd\u3011\u54c1\u724c\u5fe0\u8bda\u5ea6\u3001\u81ea\u6709\u54c1\u724c\u82f1\u8bed\u600e\u4e48\u8bf4\uff1f\u5341\u4e2a\u54c1\u724c\u884c\u9500\u5fc5\u5907\u5355\u8bcd | Engoo \u7ebf\u4e0a\u82f1\u8bed<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/engoo.cn.com\/blog\/\u8bcd\u6c47\u4e0e\u8bed\u6cd5\/blog-marketing_terms\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u3010\u4e3b\u9898\u5355\u8bcd\u3011\u54c1\u724c\u5fe0\u8bda\u5ea6\u3001\u81ea\u6709\u54c1\u724c\u82f1\u8bed\u600e\u4e48\u8bf4\uff1f\u5341\u4e2a\u54c1\u724c\u884c\u9500\u5fc5\u5907\u5355\u8bcd | Engoo \u7ebf\u4e0a\u82f1\u8bed\" \/>\n<meta property=\"og:description\" content=\"\u6821\u5bf9\/ Westia Sun \u539f\u672c\u4fe1\u624b\u637b\u6765\u7684\u90a3\u4e9b\u884c\u9500\u672f\u8bed\uff0c\u4e00\u5207\u6362\u6210\u82f1\u8bed\u5c31\u53d8\u6210\u54d1\u5df4\u4e86\u5417\uff1f \u5c0f\u7f16\u4eca\u5929\u8981\u5206...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/engoo.cn.com\/blog\/\u8bcd\u6c47\u4e0e\u8bed\u6cd5\/blog-marketing_terms\/\" \/>\n<meta property=\"og:site_name\" content=\"Engoo \u7ebf\u4e0a\u82f1\u8bed\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-02T09:23:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-18T04:39:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/19\/2022\/12\/02092343\/14.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Engoo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Engoo\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/\"},\"author\":{\"name\":\"Engoo\",\"@id\":\"https:\/\/engoo.cn.com\/blog\/#\/schema\/person\/72c0df7d89341f4393d28b4021874063\"},\"headline\":\"\u3010\u4e3b\u9898\u5355\u8bcd\u3011\u54c1\u724c\u5fe0\u8bda\u5ea6\u3001\u81ea\u6709\u54c1\u724c\u82f1\u8bed\u600e\u4e48\u8bf4\uff1f\u5341\u4e2a\u54c1\u724c\u884c\u9500\u5fc5\u5907\u5355\u8bcd\",\"datePublished\":\"2022-12-02T09:23:56+00:00\",\"dateModified\":\"2024-09-18T04:39:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/\"},\"wordCount\":186,\"publisher\":{\"@id\":\"https:\/\/engoo.cn.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/19\/2022\/12\/02092343\/14.png\",\"keywords\":[\"marketing\",\"presentation\",\"\u4e3b\u9898\u5355\u8bcd\",\"\u4e3b\u9898\u5f0f\u5b66\u82f1\u8bed\",\"\u54c1\u724c\",\"\u5546\u52a1\u82f1\u8bed\",\"\u5e94\u7528\u82f1\u8bed\",\"\u82f1\u8bed\u53e3\u8bed\",\"\u884c\u9500\",\"\u8bcd\u6c47\u4e0e\u8bed\u6cd5\"],\"articleSection\":[\"\u4e3b\u9898\u5355\u8bcd\",\"\u4e3b\u9898\u5f0f\u5b66\u82f1\u8bed\",\"\u5546\u52a1\u82f1\u8bed\",\"\u5e94\u7528\u82f1\u8bed\",\"\u82f1\u8bed\u53e3\u8bed\",\"\u8bcd\u6c47\u4e0e\u8bed\u6cd5\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/\",\"url\":\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/\",\"name\":\"\u3010\u4e3b\u9898\u5355\u8bcd\u3011\u54c1\u724c\u5fe0\u8bda\u5ea6\u3001\u81ea\u6709\u54c1\u724c\u82f1\u8bed\u600e\u4e48\u8bf4\uff1f\u5341\u4e2a\u54c1\u724c\u884c\u9500\u5fc5\u5907\u5355\u8bcd | Engoo \u7ebf\u4e0a\u82f1\u8bed\",\"isPartOf\":{\"@id\":\"https:\/\/engoo.cn.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/19\/2022\/12\/02092343\/14.png\",\"datePublished\":\"2022-12-02T09:23:56+00:00\",\"dateModified\":\"2024-09-18T04:39:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#primaryimage\",\"url\":\"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/19\/2022\/12\/02092343\/14.png\",\"contentUrl\":\"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/19\/2022\/12\/02092343\/14.png\",\"width\":1200,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Engoo\",\"item\":\"https:\/\/engoo.cn.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u535a\u5ba2\",\"item\":\"https:\/\/engoo.cn.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u8bcd\u6c47\u4e0e\u8bed\u6cd5\",\"item\":\"https:\/\/engoo.cn.com\/blog\/category\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"\u4e3b\u9898\u5355\u8bcd\",\"item\":\"https:\/\/engoo.cn.com\/blog\/category\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/%e4%b8%bb%e9%a2%98%e5%8d%95%e8%af%8d-%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"\u3010\u4e3b\u9898\u5355\u8bcd\u3011\u54c1\u724c\u5fe0\u8bda\u5ea6\u3001\u81ea\u6709\u54c1\u724c\u82f1\u8bed\u600e\u4e48\u8bf4\uff1f\u5341\u4e2a\u54c1\u724c\u884c\u9500\u5fc5\u5907\u5355\u8bcd\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/engoo.cn.com\/blog\/#website\",\"url\":\"https:\/\/engoo.cn.com\/blog\/\",\"name\":\"Engoo \u7ebf\u4e0a\u82f1\u8bed\",\"description\":\"\u7ed9\u82f1\u8bed\u5b66\u4e60\u8005\u7684\u5c0f\u79d8\u8bc0\",\"publisher\":{\"@id\":\"https:\/\/engoo.cn.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/engoo.cn.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/engoo.cn.com\/blog\/#organization\",\"name\":\"Engoo \u7ebf\u4e0a\u82f1\u8bed\",\"url\":\"https:\/\/engoo.cn.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/engoo.cn.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/19\/2022\/11\/23073337\/engoo-logo.svg\",\"contentUrl\":\"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/19\/2022\/11\/23073337\/engoo-logo.svg\",\"width\":87,\"height\":21,\"caption\":\"Engoo \u7ebf\u4e0a\u82f1\u8bed\"},\"image\":{\"@id\":\"https:\/\/engoo.cn.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/engoo.cn.com\/blog\/#\/schema\/person\/72c0df7d89341f4393d28b4021874063\",\"name\":\"Engoo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/engoo.cn.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/engoo.cn.com\/blog\/wp-content\/uploads\/sites\/19\/2024\/10\/cropped-\u672a\u547d\u540d-1-06-96x96.png\",\"contentUrl\":\"https:\/\/engoo.cn.com\/blog\/wp-content\/uploads\/sites\/19\/2024\/10\/cropped-\u672a\u547d\u540d-1-06-96x96.png\",\"caption\":\"Engoo\"},\"url\":\"https:\/\/engoo.cn.com\/blog\/author\/joankuo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u3010\u4e3b\u9898\u5355\u8bcd\u3011\u54c1\u724c\u5fe0\u8bda\u5ea6\u3001\u81ea\u6709\u54c1\u724c\u82f1\u8bed\u600e\u4e48\u8bf4\uff1f\u5341\u4e2a\u54c1\u724c\u884c\u9500\u5fc5\u5907\u5355\u8bcd | Engoo \u7ebf\u4e0a\u82f1\u8bed","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/engoo.cn.com\/blog\/\u8bcd\u6c47\u4e0e\u8bed\u6cd5\/blog-marketing_terms\/","og_locale":"zh_CN","og_type":"article","og_title":"\u3010\u4e3b\u9898\u5355\u8bcd\u3011\u54c1\u724c\u5fe0\u8bda\u5ea6\u3001\u81ea\u6709\u54c1\u724c\u82f1\u8bed\u600e\u4e48\u8bf4\uff1f\u5341\u4e2a\u54c1\u724c\u884c\u9500\u5fc5\u5907\u5355\u8bcd | Engoo \u7ebf\u4e0a\u82f1\u8bed","og_description":"\u6821\u5bf9\/ Westia Sun \u539f\u672c\u4fe1\u624b\u637b\u6765\u7684\u90a3\u4e9b\u884c\u9500\u672f\u8bed\uff0c\u4e00\u5207\u6362\u6210\u82f1\u8bed\u5c31\u53d8\u6210\u54d1\u5df4\u4e86\u5417\uff1f \u5c0f\u7f16\u4eca\u5929\u8981\u5206...","og_url":"https:\/\/engoo.cn.com\/blog\/\u8bcd\u6c47\u4e0e\u8bed\u6cd5\/blog-marketing_terms\/","og_site_name":"Engoo \u7ebf\u4e0a\u82f1\u8bed","article_published_time":"2022-12-02T09:23:56+00:00","article_modified_time":"2024-09-18T04:39:19+00:00","og_image":[{"width":1200,"height":700,"url":"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/19\/2022\/12\/02092343\/14.png","type":"image\/png"}],"author":"Engoo","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"Engoo","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"1 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#article","isPartOf":{"@id":"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/"},"author":{"name":"Engoo","@id":"https:\/\/engoo.cn.com\/blog\/#\/schema\/person\/72c0df7d89341f4393d28b4021874063"},"headline":"\u3010\u4e3b\u9898\u5355\u8bcd\u3011\u54c1\u724c\u5fe0\u8bda\u5ea6\u3001\u81ea\u6709\u54c1\u724c\u82f1\u8bed\u600e\u4e48\u8bf4\uff1f\u5341\u4e2a\u54c1\u724c\u884c\u9500\u5fc5\u5907\u5355\u8bcd","datePublished":"2022-12-02T09:23:56+00:00","dateModified":"2024-09-18T04:39:19+00:00","mainEntityOfPage":{"@id":"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/"},"wordCount":186,"publisher":{"@id":"https:\/\/engoo.cn.com\/blog\/#organization"},"image":{"@id":"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#primaryimage"},"thumbnailUrl":"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/19\/2022\/12\/02092343\/14.png","keywords":["marketing","presentation","\u4e3b\u9898\u5355\u8bcd","\u4e3b\u9898\u5f0f\u5b66\u82f1\u8bed","\u54c1\u724c","\u5546\u52a1\u82f1\u8bed","\u5e94\u7528\u82f1\u8bed","\u82f1\u8bed\u53e3\u8bed","\u884c\u9500","\u8bcd\u6c47\u4e0e\u8bed\u6cd5"],"articleSection":["\u4e3b\u9898\u5355\u8bcd","\u4e3b\u9898\u5f0f\u5b66\u82f1\u8bed","\u5546\u52a1\u82f1\u8bed","\u5e94\u7528\u82f1\u8bed","\u82f1\u8bed\u53e3\u8bed","\u8bcd\u6c47\u4e0e\u8bed\u6cd5"],"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/","url":"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/","name":"\u3010\u4e3b\u9898\u5355\u8bcd\u3011\u54c1\u724c\u5fe0\u8bda\u5ea6\u3001\u81ea\u6709\u54c1\u724c\u82f1\u8bed\u600e\u4e48\u8bf4\uff1f\u5341\u4e2a\u54c1\u724c\u884c\u9500\u5fc5\u5907\u5355\u8bcd | Engoo \u7ebf\u4e0a\u82f1\u8bed","isPartOf":{"@id":"https:\/\/engoo.cn.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#primaryimage"},"image":{"@id":"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#primaryimage"},"thumbnailUrl":"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/19\/2022\/12\/02092343\/14.png","datePublished":"2022-12-02T09:23:56+00:00","dateModified":"2024-09-18T04:39:19+00:00","breadcrumb":{"@id":"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#primaryimage","url":"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/19\/2022\/12\/02092343\/14.png","contentUrl":"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/19\/2022\/12\/02092343\/14.png","width":1200,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/engoo.cn.com\/blog\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/blog-marketing_terms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Engoo","item":"https:\/\/engoo.cn.com"},{"@type":"ListItem","position":2,"name":"\u535a\u5ba2","item":"https:\/\/engoo.cn.com\/blog\/"},{"@type":"ListItem","position":3,"name":"\u8bcd\u6c47\u4e0e\u8bed\u6cd5","item":"https:\/\/engoo.cn.com\/blog\/category\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/"},{"@type":"ListItem","position":4,"name":"\u4e3b\u9898\u5355\u8bcd","item":"https:\/\/engoo.cn.com\/blog\/category\/%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/%e4%b8%bb%e9%a2%98%e5%8d%95%e8%af%8d-%e8%af%8d%e6%b1%87%e4%b8%8e%e8%af%ad%e6%b3%95\/"},{"@type":"ListItem","position":5,"name":"\u3010\u4e3b\u9898\u5355\u8bcd\u3011\u54c1\u724c\u5fe0\u8bda\u5ea6\u3001\u81ea\u6709\u54c1\u724c\u82f1\u8bed\u600e\u4e48\u8bf4\uff1f\u5341\u4e2a\u54c1\u724c\u884c\u9500\u5fc5\u5907\u5355\u8bcd"}]},{"@type":"WebSite","@id":"https:\/\/engoo.cn.com\/blog\/#website","url":"https:\/\/engoo.cn.com\/blog\/","name":"Engoo \u7ebf\u4e0a\u82f1\u8bed","description":"\u7ed9\u82f1\u8bed\u5b66\u4e60\u8005\u7684\u5c0f\u79d8\u8bc0","publisher":{"@id":"https:\/\/engoo.cn.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/engoo.cn.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/engoo.cn.com\/blog\/#organization","name":"Engoo \u7ebf\u4e0a\u82f1\u8bed","url":"https:\/\/engoo.cn.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/engoo.cn.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/19\/2022\/11\/23073337\/engoo-logo.svg","contentUrl":"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/19\/2022\/11\/23073337\/engoo-logo.svg","width":87,"height":21,"caption":"Engoo \u7ebf\u4e0a\u82f1\u8bed"},"image":{"@id":"https:\/\/engoo.cn.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/engoo.cn.com\/blog\/#\/schema\/person\/72c0df7d89341f4393d28b4021874063","name":"Engoo","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/engoo.cn.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/engoo.cn.com\/blog\/wp-content\/uploads\/sites\/19\/2024\/10\/cropped-\u672a\u547d\u540d-1-06-96x96.png","contentUrl":"https:\/\/engoo.cn.com\/blog\/wp-content\/uploads\/sites\/19\/2024\/10\/cropped-\u672a\u547d\u540d-1-06-96x96.png","caption":"Engoo"},"url":"https:\/\/engoo.cn.com\/blog\/author\/joankuo\/"}]}},"_links":{"self":[{"href":"https:\/\/engoo.cn.com\/blog\/wp-json\/wp\/v2\/posts\/184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/engoo.cn.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/engoo.cn.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/engoo.cn.com\/blog\/wp-json\/wp\/v2\/users\/453"}],"replies":[{"embeddable":true,"href":"https:\/\/engoo.cn.com\/blog\/wp-json\/wp\/v2\/comments?post=184"}],"version-history":[{"count":1,"href":"https:\/\/engoo.cn.com\/blog\/wp-json\/wp\/v2\/posts\/184\/revisions"}],"predecessor-version":[{"id":186,"href":"https:\/\/engoo.cn.com\/blog\/wp-json\/wp\/v2\/posts\/184\/revisions\/186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/engoo.cn.com\/blog\/wp-json\/wp\/v2\/media\/185"}],"wp:attachment":[{"href":"https:\/\/engoo.cn.com\/blog\/wp-json\/wp\/v2\/media?parent=184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/engoo.cn.com\/blog\/wp-json\/wp\/v2\/categories?post=184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/engoo.cn.com\/blog\/wp-json\/wp\/v2\/tags?post=184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}